On August 30, according to foreign news reports, British health experts hope that e-cigarette manufacturers will ban the promotion of e-cigarette manufacturers in ways that attract children, including naming e-cigarette products with candies and the use of cartoon characters.

Action on Smoking and Health (ASH) and British Public Health Doctors have urged ministers to ban "inappropriate marketing methods", fearing that these techniques will induce young people under the age of 18 to smoke e-cigarettes. They demanded action to ban e-liquids named bubble gum candies and gummy bears and other types of candy, and ban e-cigarettes from using cartoon images, such as "slushies," which are popular with children, like ice soft drinks.

Professor Chris Whitty, the government’s chief medical adviser, is also concerned. He is concerned that the way e-cigarettes are sold may encourage young people to try e-cigarettes, even though it is illegal to sell e-cigarettes to teenagers under the age of 18. He warned last year that the government should resolutely crack down on these profiteering people.

Deborah Arnott, CEO of ASH, said: “Building a brand with cartoon characters, fancy colors and sweet names is obviously attractive to children, and it’s hard to imagine why adult smokers need this. Do".

Given that it is illegal to sell e-cigarettes to teenagers under the age of 18, these are completely inappropriate marketing methods for manufacturers. These technologies may induce children to use e-cigarettes, otherwise they will never try.

A new study by ASH, King's College London and the University of Waterloo in Canada found that compared with ordinary packaging, if the packaging uses bright colors, it is easier for children to find a series of popular popular brands. However, the type of packaging has no effect on the thinking of adults.

Professor Maggie Rae, Dean of the School of Public Health, supports ASH's call to action. "The chief medical officer should pay attention to this research and urge the government to take the power to regulate e-cigarette packaging. These include brightly colored cartoon characters and sweet names, such as gummy bears, cherry cola and bubble gum, which are unnecessary and orderly. It is shocking and must be stopped," she said.

ASH hopes that lawmakers can propose amendments to the health and wellness bill to ban child-type packaging and ban the gift of e-cigarettes to children and young people. Previously, a company distributed free e-cigarettes in Bath, Bristol and Brighton. But there is no age check.

Whitty said last year: “We need to make sure that history does not repeat itself. Testing whether a product is targeted at children is to see if it starts to be used more and more by children. If e-cigarettes are more and more among children, then we should It can be seen that they are marketing e-cigarettes to young people in a certain way. We will take action and deal with this problem very resolutely."

Data released last week showed that during the first lockdown of the new coronavirus, the number of young people who smoked rose sharply. The latest research shows that smoking among young people aged 18 to 34 in the UK has increased by 25%-an increase of 652,000. The experts behind this study said that the surge in smoking may be because young people smoke to help them cope with the pressure caused by the new crown virus.

The Spectrum Alliance of Public Health Academic Researchers also hopes to take action. The head of the organization, Professor Linda Bauld of the University of Edinburgh, said: "Except for the health warning on the packaging, there are few regulations on the packaging of e-cigarettes in the UK."

This new study shows that taking action to regulate e-cigarette packaging may help reduce the appeal of e-cigarettes to children.

The response from the Ministry of Health and Social Care: “Given that there is still some confusion between e-cigarettes and cigarettes, any packaging requirements must clearly distinguish e-cigarettes and tobacco products.”

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