On September 3, according to a Yahoo Finance report, today, Imperial Tobacco Canada outlined the risks to public health posed by Health Canada’s proposal to ban most flavored e-cigarettes, and called on the Ministry of Health to turn to support efforts to promote harm reduction. Effective measures and restrict youth use.

According to Health Canada's estimates, if the proposed ban on flavored e-cigarettes becomes law, then at least 80% of e-cigarette flavors will have to be removed from the market. There is also evidence that the widespread supply and use of flavored e-cigarette products is an important factor for a large number of smokers to switch to e-cigarette products.

Flavored e-cigarette products are an essential element of harm reduction products because they satisfy the preferences of adult smokers seeking alternatives to traditional cigarettes.

According to Imperial Tobacco Canada, since the legalization of e-cigarette products in Canada in 2018, misunderstandings about them have become more common, leading to increasing opposition to the entire product category, most of which are related to the use of young people.

Let me be clear, we agree that young people should not smoke e-cigarettes. However, the proposed taste restrictions will not prevent young people from smoking e-cigarettes. They will only encourage adult e-cigarette users to smoke again, not to mention that illegal e-cigarettes may reappear in the market.

"Imperial Tobacco Canada’s vice president of corporate and regulatory affairs, Eric Gagnon, said. Health Canada’s analysis shows that most adult e-cigarette users prefer the flavors it is trying to ban. In addition, Health Canada is pleased to acknowledge that the proposed restrictions will lead to Some e-cigarette users re-smoker or discourage existing smokers from switching to e-cigarettes.

Switching to e-cigarettes for more smokers who would otherwise continue to smoke should be a key public health goal, not the other way around. This is what we have seen from more progressive governments in other parts of the world. "Gagnon said.

The Ministry of Health proposes to ban all flavors except tobacco, menthol and menthol, which is in stark contrast to the methods adopted by major supporters of tobacco harm reduction such as the United Kingdom. In the UK, a wider range of flavors are allowed, including fruits, and the proportion of young people who regularly smoke e-cigarettes is still very low.

The Canadian Imperial Tobacco Company’s submission highlights many studies that point to the importance of e-cigarette flavors in supporting adult smokers to change cigarettes.

"Around the world, we have organizations like Public Health England that say that e-cigarettes are 95% less harmful than smoking, and multiple scientific reports have shown that taste plays an important role in keeping smokers away from tobacco. But in Canada, Over-regulation and misinformation have led the public to believe that e-cigarettes are worse than smoking.

Health Canada’s own website pointed out that e-cigarettes are less harmful than smoking, but they chose to destroy the harm reduction potential of e-cigarettes by banning flavors. "Gagnon said. The Canadian Imperial Tobacco Company believes that there are better solutions to the problem of young people smoking e-cigarettes without harming public health, including stricter enforcement of existing laws and the use of smart technology.

The document submitted by Imperial Tobacco of Canada highlights a range of other solutions to alleviate the problem of youth e-cigarette smoking, including: mandatory training programs for all retailers, strong for all sales (including online) and e-cigarette product delivery Age verification process and strong enforcement and penalties for retailers and other third parties.

Gagnon explained: “There is no convincing evidence that Health Canada’s fragrance ban will significantly reduce youth e-cigarette smoking. But we know that retail enforcement programs are effective and cutting-edge technology can further reduce youth’s exposure to e-cigarette products. If Health Canada is serious about reducing harm and limiting youth contact, they will embrace science and technology instead of introducing destructive and unwise restrictions."

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