British American Tobacco has called for higher cigarette taxes in Japan, which surprised some observers. Before the tax reforms planned for 2022, the company had submitted a written request to a group of lawmakers. Japan plans to increase the tobacco tax on heat-not-burn HNB e-cigarette products in October 2022, which is expected to make some of these products more expensive than cigarettes.

British American Tobacco is concerned that this will discourage smokers from switching to HnB products. The company believes that HnB electronic cigarette products are less harmful to health than combustible cigarettes. The company also requires that in the medium to long term, the tax increase on heat-not-burned tobacco should be slower than that of cigarettes. In 2018, the government decided to increase the cigarette tax by 1 yen per cigarette in 2018, 2020 and 2021, and increase the tax on non-heat burning products in five stages from 2018 to 2022. According to data from the Tobacco Research Institute of Japan (TIOJ), cigarette sales fell 11.8% year-on-year to 2.47 trillion yen for the 2020 fiscal year as of March last year, partly due to the reduction in people staying at home during the coronavirus pandemic. Opportunity to smoke outside.

Activists to reduce the harm of tobacco attribute the sharp decline in the number of smokers to the increasing popularity of HnB products. TIOJ's first survey of HnB products showed that its sales amounted to 1.06 trillion yen, accounting for more than 40% of national tobacco sales.

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