U.S. e-cigarette sales resume growth: change of bombs increased by 6%, one-time strong, and e-liquid dropped
On November 21st, according to data from the Management Science Association (MSA), after experiencing industry declines in 2019 and 2020, the sales of the e-cigarette industry have increased by 10-15% so far in 2021.
At the TMA "From Change to Change" webinar on November 17, MSA Vice President Don Burke stated that he expects the industry to continue to grow until 2022.
"E-cigarette steaming rose by 18.5%. In 2019, entering 2020, we have seen a decline in e-cigarettes. One thing to remember is the illegal THC e-cigarette crisis that occurred at the end of 2019." Burke said. "This has caused many people to quit e-cigarettes, even though they are only illegal products that cause problems. No legal products have caused any problems. It has been about a year and a half since that happened... Therefore, consumers have begun to forget that e-cigarettes The smoke is back."
Burke said that disposable items, because they are allowed to have flavors, have increased by 28.9%, and the number of all-in-one kits is growing, by 2.9%.
He said that due to the Covid pandemic, sales of e-cigarette stores and tobacco specialty stores are also rising after many closures or restrictions on business hours.
The MSA study included approximately 300,000 stores, excluding sales in e-cigarette stores.
"We are looking for retail sales data from distributors. In many cases, this is important because many convenience stores and some tobacco stores do not collect their data, so it is difficult to read clearly." He said. "Convenience channels-because they are considered essential businesses in most parts of the United States-managed to survive the pandemic. In fact, there are now a larger percentage of stores. In addition, 71% of tobacco sales go through convenience stores Sales."
Closed cartridge products have increased by 6% in the most recent quarter.
Burke said that in the third quarter of 2021, sales of disposable products continued to remain strong, increasing by 21%. By 2020 and 2021, e-liquid distribution has fallen by 49.6%, and sales have fallen by nearly 15%, mainly due to recent regulatory actions in the United States.
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