With the vigorous development of social media, many tobacco companies in the United States promote the benefits of e-cigarettes through social media influencers (commonly known as "big V") and paid endorsements.

Recently, the U.S. Food and Drug Administration (FDA) and the U.S. Federal Trade Commission (FTC) have issued warnings to e-cigarette companies that use the influence of big V to promote on Facebook, Twitter and other social media sites. .

Government data show that in 2018 the number of American teenagers smoking e-cigarettes increased by nearly 80%. For a long time, many people believe that e-cigarettes are less harmful than traditional paper cigarettes and cigarettes, and some adult smokers even use them as a substitute for nicotine. But health experts warn that nicotine can damage the developing brain.

Ned Sharpless, acting director of the U.S. Food and Drug Administration, said in a statement: "We must ensure that manufacturers, retailers, and other agencies are working on product packaging and advertising, especially on social media platforms that are popular with teenagers. To issue necessary health warnings on the cancerous properties of nicotine."

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