With the prosperous development of social media, many tobacco companies in the United States promote the benefits of e-cigarettes through social media influencers (commonly known as "Big V") and paid endorsements.

Recently, the U.S. Food and Drug Administration (FDA) and the U.S. Federal Trade Commission (FTC) have issued warnings to e-cigarette companies that use the influence of big V to promote on Facebook, Twitter and other social media sites. .

According to government data, the number of e-cigarettes among U.S. youths increased by nearly 80% in 2018. For a long time, many people believe that electronic cigarettes are less harmful than traditional cigarettes and cigarettes, and some adult smokers even use them as a substitute for nicotine. But health experts warn that nicotine can damage the developing brain.

US Food and Drug Administration Acting Director Ned · Sharpless said in a statement: "We must ensure that manufacturers, retailers, and other organizations use product packaging and advertising, especially in social networking, which is popular with young people. On media platforms, necessary health warnings are issued against the addictive properties of nicotine.” (Compiled by Li Lu)

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