In March this year, the Chinese government promulgated the Measures for the Administration of Electronic Cigarettes, which prohibits the sale of flavored electronic cigarettes other than tobacco flavors. The WHO welcomes this and looks forward to strong enforcement of the policy when it comes into force in May 2022.

The regulation of e-cigarettes should be one of the comprehensive tobacco control strategies. WHO recommends that, as long as the production, sale and circulation of e-cigarettes is not banned, Member States should adopt appropriate regulatory measures to achieve the following key objectives: protect the public from potential health risks and prevent any Unsubstantiated health claims, protecting tobacco control efforts from commercial interests.

E-cigarettes are harmful to their users and may be harmful to those around them. The use of electronic cigarettes in public places will make the implementation of smoking bans in public places more difficult. Also, e-cigarette use by children and teens is particularly harmful. Exposure to nicotine in children and adolescents can cause long-term damage to their brain development and can also make them addicted to nicotine. In addition, children and teens who used e-cigarettes, even those who tried e-cigarettes, were more than twice as likely to smoke cigarettes in the future. E-cigarette companies seek to promote their products as fashion icons through a variety of flavors, attractive packaging, and other forms of advertising and promotions to make their products appealing to teenagers.

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