Brazil's food and drug regulator, Agência Nacional de Vigilância Sanitária (ANVISA), has launched a public consultation on e-cigarettes and, after several years of commitment, has finally invited the public to comment. The sale and import of vaping products in Brazil has been illegal since 2009.

A consultation aimed at gathering technical and scientific information on vaping products will run until May 11. E-cigarette consumers should take this opportunity to comment and oppose the country's current path to bans.

Alexandro “Hazard” Lucian, founder of Brazilian e-cigarette website Vapor Aqui, said that unfortunately, it is unlikely that the government will choose to lift the e-cigarette ban and regulate Brazil’s huge e-cigarette market. Lucian said the consultation process was aimed at maintaining the existing ban, or even strengthening it.

ANVISA's April 4 regulatory impact analysis recommended maintaining the current ban. Lucian said legalization and regulation were not even listed as options in the regulator's report.

Despite the government's adversarial approach, Brazil has a large informal vaping market, and many Latin American countries also have vaping bans.

"The document shows 3 possible options: maintain the status quo, continue the ban by adding stricter standards, or free trade," Lucian wrote in Vapor Aqui. "The recommendation for this part of the analysis is the second option, maintaining the ban, changing the text, and also banning the production of these products."

The ANVISA report will be used by political leaders as a guide to determine recent e-cigarette use in Brazil. Policymakers could ignore the advice of regulators and instead seek to legalize the sale of vaping products — but unlikely. Unfortunately, the government is likely to maintain the existing ban and strengthen it by closing the legal gap that currently allows domestic e-liquid manufacturing.

On the same day that ANVISA began its public consultation, FIOCRUZ, the scientific agency of the Brazilian Ministry of Health, launched an anti-vaping campaign, Portal Rondonia reported. The news site said the campaign included an online petition encouraging people to protest against the authorization of e-cigarettes in the Brazilian market.

Despite the government's adversarial approach, Brazil has a large informal vaping market, and many Latin American countries also have vaping bans. With a population of nearly 215 million - the world's sixth-largest country - such a ban would be nearly impossible.

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