According to a new study conducted by Grand View Research, the global e-cigarette market size is expected to reach US$67.31 billion (RM272.54 billion) by 2027, growing at a revenue-based CAGR of 23.8%.

Malaysia is a big smoking country, the number of smokers accounts for a quarter of its total population. With the improvement of living standards and health awareness, smokers have begun to seek healthier ways of smoking, and Malaysia is also the third largest e-liquid in the world. producing countries, which means that e-cigarettes are very popular in the Malaysian market.”

Malaysia has long enjoyed a large and prosperous e-cigarette market, and it is also one of the largest in the world. The e-cigarette industry has huge potential in Malaysia, which will stimulate the development of small and medium-sized enterprises, thereby creating employment opportunities for the government and generate tax. In addition, the e-cigarette industry in Malaysia currently has a mature ecosystem that includes manufacturers, importers and retailers, as well as an evolving distribution and logistics network.

MVCC has previously pointed out that Malaysia's e-cigarette industry is too large to remain unregulated and urged the government to introduce appropriate regulations immediately to have a positive multiplier effect on the Malaysian economy.

Regulatory Background:

On March 31, 2022, the Minister of Domestic Trade and Consumer Affairs of Malaysia (KPDNHEP) issued an Executive Order Trade Descriptions (Certification and Marking of Electronic Cigarette Device) Order 2022, which will take effect on August 3, 2022.

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