Young Canadian e-cigarette users rarely choose tobacco as their preferred flavor
Quebec has the third-highest rate of e-cigarette use in Canada, according to a recent survey, and an anti-tobacco group has called for stronger regulation to prevent more people from developing the habit.
The 2021 Canadian Tobacco and Nicotine Survey (CTNS) found that 6% of Quebecers over the age of 15 had vaped in the 30 days before the survey.
That compares with a national average of 5 percent. Quebec was only surpassed by PEI and New Brunswick at 9% at 8%.
"Based on these results, we can see that measures to regulate e-cigarettes are not sufficient to reverse the use of e-cigarettes among young people," reads a press release from the Quebec League for Tobacco Control.
Quebec does have some restrictions on the advertising and sale of e-cigarettes.
Like tobacco products such as cigarettes, it is illegal to sell e-cigarettes to minors, and advertising is limited to publications with the vast majority of readers over the age of 18.
Also, like smoking, vaping is restricted in many public places.
But there is one area where restrictions on smoking and vaping do not match: taste.
While flavoring is banned in cigarettes, Quebec still allows flavoring of liquids used in vaping products.
According to the survey, fruit and menthol were the most popular flavors nationwide, with fruit being the most popular among 15- to 19-year-olds, with 65 percent saying it was their preference.
In December 2020, Quebec's Health Ministry said it planned to ban the sale of vaping products with non-tobacco flavors or aromas, but that change has yet to happen.
"What is Minister Dube waiting for to ban the addition of fruit and mint flavors to e-cigarettes, as other provinces and territories have already done?" said Coalition co-director Flory Ducasse.
"He has declared that action must be taken, particularly on the issue of taste, to protect young people from nicotine addiction."
The Ministry of Health has not responded to a request for comment.
The coalition highlighted that few young e-cigarette users chose tobacco as their preferred flavor (1%), while 14% of those 25 and older said it was theirs.
This may be because, according to the survey, 61% of 15- to 19-year-olds have never smoked before.
Survey: This finding suggests that most young people are not using vaping devices to reduce or quit smoking.
According to the coalition, the data runs counter to the argument put forward by vaping groups that "vaping is synonymous with smoking cessation."
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