The move builds on Canada's mandate to include graphic photo warnings on the packaging of tobacco products - a policy that started an international trend when it was introduced two decades ago.

Mental Health and Addiction Minister Caroline Bennett told a news conference on Friday: "We need to address the concern that this information may have lost its novelty, and to some extent we fear that they may have lost too. influences.

"Adding health warnings to individual tobacco products will help ensure that these essential messages reach people, including young people who regularly smoke one cigarette at a time in social situations, and steer clear of messages printed on packs."

A consultation period for the proposed changes is scheduled to begin on Saturday, with the government expecting the changes to take effect in the second half of 2023.

While the exact message printed on cigarettes could change, Bennett said the current proposal is that every puff is toxic.

Bennett also revealed an expanded warning for cigarette packs that includes a longer list of the health effects of smoking, including stomach cancer, colorectal cancer, diabetes and peripheral vascular disease.

Photo warnings have been required in Canada since the turn of the millennium, but the images haven't been updated in a decade.

Rob Cunningham, a senior policy analyst at the Canadian Cancer Society, said he hoped the warnings printed directly on cigarettes would catch on internationally like the warnings on the pack.

"This will set a world precedent," Cunningham said, adding that no other country has implemented such a rule. He hopes the warning will have a real impact.

"It's a warning you simply can't ignore," Cunningham said. "With every puff, it reaches every smoker."

The move was also praised by University of Waterloo professor Geoffrey Fong, principal investigator of the International Tobacco Control Policy Evaluation Project.

"This is a really powerful intervention that has the potential to enhance the impact of health warnings," Fong said.

Smoking rates have been declining steadily over the years. The latest figures released last month by Statistics Canada showed that 10 per cent of Canadians smoked regularly. The government is seeking to halve that rate by 2035.

StatCan notes that about 11 per cent of Canadians aged 20 and older say they currently smoke, compared to just 4 per cent of those aged 15 to 19.

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