The e-cigarette market in the UK is fragmented and vendors are deploying growth strategies such as product launches and business expansion to compete in the market.
According to the "UK Electronic Cigarette Market by Product and Distribution Channel - 2021-2025 Forecast and Analysis" report launched by market research agency Technavio, the UK market will grow by 12.20% year-on-year in 2021 and will grow at a compound annual growth rate during the forecast period. At 13%, it is expected to grow to $1.2 billion in 2025.