Maine disagrees with barring schools from suing Juul, withdraws from $440 million multistate settlement
The U.S. state of Maine has opted out of a $440 million multistate settlement with e-cigarette maker Juul Labs over certain conditions.
Maine will receive roughly $11 million over six to 10 years under the agreement announced Sept. 6, which resolves a two-year investigation by 33 states into Juul's marketing of its high-nicotine vaping products.
The investigation found that Juul marketed its e-cigarettes to underage teens through parties, product giveaways and advertisements, as well as social media posts using young models.
But Maine was reluctant to agree to Juul's conditions that would bar school districts from suing the company.
"We are disappointed with the outcome of these negotiations, but ultimately we are unwilling to give up the rights of other entities that are also trying to hold Juul accountable for its deceit," Maine Attorney General Aaron Frey said in a statement Friday. Say.
On Saturday, Juul received an email seeking comment.
When the settlement was announced, Juul said the terms were consistent with current business practices it implemented in the fall of 2019 with the goal of keeping adult smokers away from cigarettes and cracking down on underage use.
The settlement includes restrictions on how Juul markets its products.
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