California voters to decide statewide ban on flavored tobacco in November
Voters in California will decide in November to ban flavored tobacco statewide.
Proposition 31 is a referendum on a 2020 law banning the sale of most flavored tobacco products.
That question is now before California voters.
E-cigarettes and e-cigarettes have led to a surge in flavored tobacco use in recent years.
"The tobacco industry cannot exist if it does not recruit new smokers to replace their dying customers, and the way they do so is that they have been preying on our young people for decades." African American Tobacco Company Carol McGruder of Controlling Leadership Council is part of the Pro 31 movement.
Proposition 31 would ban the sale of most flavored tobacco products. It will work on storefronts and vending machines in California.
Proponents say the measure is designed to protect children and teens from candy-flavored products.
The No on 31 movement said the initiative was an unnecessary ban on people 21 and older, saying: "It is already illegal in California to sell any tobacco product to anyone under the age of 21." That restriction and the education efforts of the California Department of Public Health are working. The number of teens vaping has dropped 59 percent over the past three years.
Some cities have banned the sale of flavored tobacco, including Santa Maria and San Luis Obispo.
"For younger kids, the only motivation to do it is because they like 'oh, wow, blueberry and aloe,'" says Caltech wrestler Luka Wick, who agrees flavored products will attract new smokers.
"I think banning the flavor will make kids not even want to try it. I know kids don't want to smoke because smoking a cigarette tastes like garbage," he said.
Others agreed, but feared a statewide ban would create a new black market.
“I think there will be more black markets, but in general, I think more rules are a step in the right direction,” said Caltech student Zachary Rahimian.
The No on 31 movement says California has some of the toughest anti-tobacco laws in the country, spending more than $140 million a year to help people quit smoking.
The campaign said the teen smoking rate was just 1.9 percent, a record low.
Proposition 31 does not apply to hookahs, cigars, or loose leaf tobacco.
A state analysis found that Proposition 31 would reduce state taxes by as much as $100 million a year.
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