The five companies marketed 15 different vaping products without authorization, according to the FDA statement. Each vaping product is packaged to look like a toy, food or cartoon character, likely to promote youth use, yet no manufacturer has filed a premarket application for any unauthorized products.

The unauthorized products described in the warning letter include e-cigarettes:

1. Electronic products designed to look like toys and appeal to young people, such as light sticks, Nintendo Game Boys and walkie-talkies;

2. A selection of youth-appealing characters from TV shows, movies, and video game characters, including The Simpsons, Family Guy, Squid Game, Rick and Morty, Minions, and Baby Bus;

3. Imitate food like popsicles.

"The design of these products is a blatant attempt to target children," said Dr. Brian King, MPH, director of the FDA's Center for Tobacco Products.

The FDA issued warning letters to the following companies:

Wizman Limited doing business as Wizvapor

Shenzhen Fumot Technology Co., Ltd. doing business as R and M Vapes

Shenzhen Quawins Technology Co., Ltd.

Ruthless Vapor

Moti Global

It is worth noting that four of the companies that were warned are located in China (the part in red). Someone has been warned before for selling the exact same product with no results.

Blue Hole takes everyone to see what the products of these companies that have been warned look like one by one. Among them, the most famous one is the last magic flute.

1. Wizman Limited doing business as Wizvapor

2. Shenzhen Fumot Technology Co., Ltd. doing business as R and M Vapes

3. Shenzhen Quawins Technology Co., Ltd.

4. Ruthless Vapor

5. Moti Global

According to the FDA, a review of the website https://motiplanet.com revealed that the following ENDS products were manufactured and offered for sale or distributed to U.S. customers without PMTA authorization, such as: MOTI POPI Disposable 1500 Puffs-Lush Ice; MOTI POPI One Time Sexual 1500puff - Juicy Grapes; and MOTI POPI Disposable 1500 puff - Strawberries.

The FDA said the above-mentioned e-cigarette products are of particular concern because product labeling and/or advertising may promote youth use of the products by imitating children's toys and game products. In addition, the packaging of the products may facilitate youth use of the products as they help conceal the nature of the products as tobacco products from parents, teachers or other adults and thus may be carried openly without disclosure to parents, teachers or other adults believe that the product is a tobacco product.

"FDA is committed to preventing our nation's youth from being exposed to tobacco products," said Brian King, director of the FDA's Center for Tobacco Products. "The agency will continue to hold accountable companies that illegally sell e-cigarettes, especially those that brazenly target youth."

However, it's unclear whether the warnings will be enough to force the products off the market. Wizman, for example, received a warning from the FDA in April 2020 and briefly stopped selling its product, but then quietly started selling it again.

Other companies receiving warnings today include Moti, a Chinese maker of sleek e-cigarettes with designs similar to the Juul and Vuse, whose products are sold in more than 100,000 retail stores worldwide, and Ruthless Vapor, a California-based company that makes Disposable e-cigarettes look like bananas.

The e-cigarette media Vaping360 commented that the e-cigarette devices mentioned in the warning letter are all designed to resemble toys (and popsicles) or novelty products printed with cartoon images, and they are not popular or widely used products. But the FDA occasionally decides to issue pointless warnings to makers of new products to encourage lazy journalists to exaggerate the agency's horrific enforcement actions by calling FDA's warning letters pointless.

Vaping360 said the FDA cannot enforce its rules against U.S. manufacturers against Chinese companies or retailers in other countries. But sending pointless warning letters and outraged press releases is a cost-effective and painless alternative to the millions of marketing denial orders (MDOs) it has issued to small U.S. manufacturers, especially in Some of these cases are where companies decide to fight back in court.

One of the companies named today, Wizvapor, received a warning that it was selling vaping products shaped like the Nintendo Game Boy, a handheld gaming device from the 1990s, as well as e-cigarettes shaped like pagers and miniature walkie-talkies.

According to the FDA announcement, Wizvapor's novel e-cigarette may promote youth use of the product by imitating children's toys and gaming products. But will the kids of 2022 still recognize the Game Boy? Introduced in 1989, the handheld Nintendo device probably appeals more to nostalgic 45-year-olds than it does to today's teens.

It's worth noting that the FDA previously warned against Wizvapor for selling the exact same product. Clearly, the Chinese company is ignoring powerful U.S. institutions in 2020. Now they will understand the dire consequences of ignoring FDA warnings: You get another warning.

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