Disposable electronic cigarette product Blu Bar

Time： 2022-11-26

Imperial Brands has launched a new range of disposable e-cigarettes under the Blu brand.

International tobacco giant Imperial Brands has launched a new range of disposable e-cigarettes under the Blu brand.

The range consists of a range of compact pocket e-cigarettes, each containing 20mg of nicotine in 2ml of liquid and capable of up to 600 puffs.

The e-cigarette also has an LED indicator that lights up when in use.

With an RRP of £5.99, flavors include Mango, Banana, Peach, Watermelon and Strawberry.

Tom Gully, head of UK consumer marketing at Imperial Tobacco, said: Disposables are taking over the e-cigarette category, a segment that has seen rapid growth in the last year. In fact, recent figures show they now account for 70% of e-cigarette sales.

"We are very excited to join this booming market with our new Blu Bar range, offering quality products from the well-known Blu brand that consumers know and trust."

With special rebate deals of up to 43% for wholesalers, Imperial Brands will be live on Blu Bar on a new Blu Bar trade microsite launching January 3rd.

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