"The European Commission claims that raising taxes will improve public health, but the opposite is true," said WVA director Michael Randall. "Less harmful alternatives, such as e-cigarettes, must be affordable for regular smokers trying to quit. If the committee wants to reduce the burden of smoking on public health, they must make e-cigarettes cheaper and more accessible , not less."

"Higher taxes hit the most vulnerable the hardest. In a time of multiple crises and people struggling to make ends meet, making vaping more expensive is the opposite of what we need. Policymakers must understand that taxing vaping will force people to re- Smoking or going back to the black market, this is a situation that no one wants to see. In a time of crisis, people should not be further punished by an unscientific and ideological anti-vaping fight. This must stop,” Randall said.

“Instead of cracking down on vaping, the EU must ultimately embrace tobacco harm reduction. What we need is risk-based regulation. E-cigarettes are 95% less harmful than smoking and, therefore, cannot be treated like traditional smoking,” Landl added.

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