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London's crackdown on illegal electronic cigarettes

Time: 2023-01-14

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London's crackdown on illegal electronic cigarettes: undercover operations in shops selling products to children

The London Parliament is cracking down on shops selling color electronic cigarettes to children, some of which may contain illegal high levels of nicotine.


It is reported that after the number of teenagers using e-cigarettes has increased, city halls around the capital have launched secret actions to prosecute shops that supply e-cigarettes to minors.


In the UK, it is illegal to sell cigarettes or electronic cigarettes containing nicotine to anyone under the age of 18. If caught, enterprises will be prosecuted.

The Barking and Dagenham Committee said that after its trade standards team sent 13-year-old and 14-year-old teenagers to the enterprise to buy products on December 30, it had launched an investigation into three stores.


At the same time, Sutton City Council seized 2000 illegal electronic cigarettes, unsafe cute toys and more than 60 accessories worth about 27000 pounds in the raid last month.


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At the same time, more counterfeit goods were found, ranging from illegal electronic cigarettes to 77 nicotine packages, 35 kg of hookah and heaters - estimated at 26000 pounds.


Since April 2022, the Hammersmith and Fulham Commission have confiscated 12500 illegal cigarettes, nearly 7 kg of cigarettes and more than 20 kg of hookah from local stores.


A spokesman said: Part of our efforts to protect consumer safety and reduce the sale of illegal tobacco products also include the work of removing illegal electronic cigarettes from our streets.


An important review of nicotine products conducted by researchers at King's College London found that electronic cigarettes were considered to be much less harmful than traditional cigarettes.


However, the study found that more action was needed to solve the problem of equipment used by children.

The survey shows that in the past five years, the number of minors using electronic cigarettes has increased sharply, and some companies seem to be promoting their products to young people.

According to the data of the Action on Smoking and Health, the number of teenagers aged 16 to 18 who said to use electronic cigarettes has doubled in the past 12 months.

Elf Bar is one of the leading disposable e-cigarettes brands in the UK. In an investigation by the Observer newspaper last year, the company was accused of violating regulations to promote its products to young people on TikTok.

Elf Bar said in a statement at that time that it was very aware of British regulations and would conduct an internal investigation into these allegations.

It said that it had formulated a policy of not paying for influential people, and complied with ASA's regulations on electronic cigarette advertising, and obtained its approval before carrying out activities on buses and billboards.

A spokesman said: We are fully committed to solving the problem of electronic cigarette products entering the hands of minors. This includes cracking down on unofficial Elf Bar promotions on social media and rogue retailers. All Elf Bar packages indicate that our products are not sold to children under the age of 18.

In a survey by The Tab, more than one quarter of students said they were addicted to Elf Bars.

According to trade standards, the number of potentially unsafe disposable electronic cigarettes seized at the British Channel ports has also increased sharply.

Last month alone, Kent Trading Standards confiscated more than 300000 counterfeit devices.

James Whitdett, operations manager, said: We are stopping using these devices. Their nicotine content may be about 10 times the legal limit.

FEELM, a technology company that produces various electronic cigarettes, said it was developing child locks for some of its products to reduce the use of young people.

A company spokesman said: "We firmly believe that e-cigarettes play a key role in supporting the UK's ambition to achieve smoke-free by 2030.".

"However, we know that minors should not be exposed to nicotine products. We work closely with customers to ensure that their distributors and retailers do not target children."


"Our own brand websites and social media platforms have made every effort to limit minors' access to any information about e-cigarette products. We have developed a child lock solution for disposable e-cigarettes, and our customers hope to deploy this solution in the near future."

"We are concerned about the growth of the illegal electronic cigarette market and the risks posed by these devices to the health and well-being of those who use them. We are also concerned about the behavior of illegal players who sell illegal devices. We are glad to have the opportunity to work more closely with the government to solve this problem."


Senator Adam Afriyie added: We must not allow a small number of bad actors to smoke electronic cigarettes to children, and ignore the regulations carefully formulated for safety reasons to limit the fuel tank size and nicotine content.


"It is essential to put an end to illegal ingredients and cynical marketing of children. I urge the industry to conduct self-regulation and support trade standards in their work so that all electronic cigarette manufacturers and retailers can comply with the rules."



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