According to foreign news reports, a few days ago, the British Electronic Cigarette Industry Association (UKVIAS) said that it welcomes the announcement that the British government is in consultation with UKVIAS on changes to the Tobacco and Related Products Regulations (TPR).

UKVIA stated that as the UK prepares to leave the EU and control its regulatory landscape, and before the recent announcement of a new tobacco control plan, there is a huge opportunity to seize the public health potential of e-cigarettes. The organization wrote in a press release: "Our members have been working tirelessly to agree on what a new solution should look like to support opportunities for harm reduction and support the government to achieve a smoke-free 2030 Our ambitions. This will be the basis for us to develop a blueprint for better regulation of the bag industry, and we will announce this document shortly."

According to statistics from the National Bureau of Statistics of the United Kingdom, between 2018 and 2019, smoking rates across the UK declined by 0.6% annually, but there are still 6.9 million smokers, accounting for approximately 14.1% of the adult population. In addition, although e-cigarettes are recognized as one of the best ways to quit smoking, and studies have shown that e-cigarettes have a higher success rate in quitting than nicotine replacement therapy, there are still nearly one-third (32.4%) of adult smokers in the UK Never tried e-cigarettes. Therefore, positive regulatory changes may start the public health awards issued by e-cigarettes.

"We have been eagerly waiting for news of the consultations for some time." UKVIA Director General John Dunne said. "As an industry, the e-cigarette community has done a lot of work in providing important information and alternatives to smokers over the years, but within the scope of the current EU regulations, we can only do so much. In terms of government and regulatory agencies. With the support of all stakeholders, the potential improvement in public health may be greatly increased."

John Dunn added: "The British public is eager to see how new ways of doing things can improve their lives after Brexit. The government's handling of cannabis will be a key, early test case. The British "Blueprint for Better Regulation" ( The Blueprint for Better Regulation document will show what can happen when a gradual, evidence-based approach is taken.

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