A national anti-tobacco group in France has said e-cigarettes should be free of flavorings and that sales of e-cigarettes in France should be more regulated.

Le Comité national contre le tabagisme (CNCT) published its report on February 13. The report highlights a three-year 2020-2022 study conducted by CNCT. It found that the market had developed very rapidly during that time, including the emergence of a large number of new products.

It calls:

Banning the use of non-tobacco flavored e-cigarettes;

Anything containing nicotine will only taste like tobacco, if any;

More regulation of product sales and advertising;

A thorough review of the regulation of new nicotine products;

It cited heated tobacco, disposable e-cigarettes and nicotine sachets as examples of the growing sale of tobacco-derived products to appeal to young people.

Selling these products in a variety of flavors enhances their recreational properties (meaning they look more interesting) and minimizes their addictive and toxic nature, the CNCT said.

It said this played a central role in normalizing nicotine. It also found that manufacturers run regular promotions and discounts on products, which also make them more financially accessible to young people.

Existing French law is generally not being followed when it comes to point-of-sale advertising of these new products, the commission added.

Technically, the law only allows the promotion of vaping products in the form of informational posters, which cannot be seen from outside stores. Tobacco product advertising has been banned since 2016, including at the point of sale.

However, the CNCT said it found numerous violations, particularly with heated tobacco products under the Philip Morris brand. Seven out of 10 stores have some sort of advertising material associated with it, it said.

It also said breaches of the e-cigarette advertising ban at the point of sale were high, and claimed that 95% of the stores it visited as part of the study had illegal product ads.

The CNCT also said it was sorry to see manufacturers using social media networks to promote their products, which were sold in a variety of flavors, to further appeal to young people.

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