According to news on March 2, recently, during the PTE exhibition in the United States, some netizens exposed the new disposable product "WAKA Pro" launched by RELX overseas. According to the on-site introduction, WAKA soPro mainly focuses on 7,000 mouthfuls.

In addition, we learned from WAKA's overseas official website that this product, which is a collaboration between FEELM and RELX, will be fully launched in December 2022.

It should be noted that Elf Bar, the single-use brand with the highest sales volume in Europe recently, has been removed from the shelves of many major supermarkets in the UK due to an incident of excessive nicotine, which has aroused the attention and resistance of many parties in the market. In the global market, the compliance pressure of disposable brands is very high this year.

RELX’s choice to continue to push new one-offs this time may help to leverage FEELM’s accumulation of compliance capabilities in the global market. Previously, the disposable products HEXA and Vuse Go manufactured by FEELM have been launched in the UK, France, Germany and other European markets one after another. Brands such as NJOY have passed PMTA.

According to previous media reports, RELX International will start to make efforts in the German market in the second half of 2022, launching the WAKA mini series of disposable electronic cigarettes.

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