The UK’s best-selling e-cigarette product, the Elf Bar 600 series, exceeds the legal nicotine limit by more than 50%, and has been removed from the shelves by many retail supermarket chains in the UK, triggering heated discussions on the compliance of the overseas e-cigarette market.

But the controversy over the 600-series product isn’t over yet, and now it’s the turn of another Lost Mary line from Elf Bar, which has been found to exceed the nicotine maximum by 80%.

Two supermarkets have already pulled vaping devices from their stores over safety concerns after they were found to contain nicotine levels of at least 50 per cent above the legal limit.

Tests of samples of the double-apple flavored Lost Mary e-cigarettes found they contained an average nicotine level of 3.6ml.

Sainsbury's and Asda supermarkets have now confirmed they will ban the product based on the findings, according to reports.

Under UK law, the nicotine content in e-cigarettes is legally limited to 2ml, with a maximum nicotine strength of 2%. The restriction is to create an environment that protects children starting to use the products of the four types of e-cigarettes sold in the UK.

There was no immediate response to the supermarket's withdrawal of Elf's Lost Mary e-cigarettes.

The Mirror has contacted Elf Bar for comment on the Lost Mary test.

Anti-smoking group ASH found last year that more than half of 11- to 17-year-olds who admitted to trying e-cigarettes said they had used Elf Bar, even though selling e-cigarettes to under-18s is illegal.

Elf Bar's 600 range was pulled from supermarket shelves last month after a Daily Mail investigation revealed the device contained up to 3.2ml of nicotine.

Elf Bar admitted it fell short in some areas and agreed to withdraw all 600 models of e-cigarettes that did not meet nicotine limits after the UK medical regulator stepped in.

Further testing has now taken place on five samples of Double Apple flavored Lost Mary bought from Sainsbury's and found they contained an average of 3.6ml of nicotine liquid, while five watermelon ice flavored Lost Marys e-cigarettes bought at Asda were found to contain an average of 3.2ml.

Sainsbury's and Asda have confirmed they are pulling Lost Mary e-cigarettes from their shelves after emails alerted them of the results.

While e-cigarette manufacturers must register details of their products, such as nicotine levels, with the Medicines and Healthcare Products Regulatory Agency (MHRA) before they can be sold in the UK, the MHRA does not conduct any testing on e-cigarettes during product registration.

The MHRA will only take action if it is warned of a product that is illegal, such as containing nicotine levels above regulatory limits.

Professor Bush told the Daily Mail it was absolutely shocking. What does it do to our regulatory system when newspapers expose major violations like this?

"We urgently need compliance checks when manufacturers register e-cigarettes, and further spot checks after e-cigarettes are on the market to ensure companies comply with the law."

"It's deeply concerning that people are buying these e-cigarettes without knowing what's in them. These laws are there to protect users, especially children."

Chris Allen, chief executive of Broughton Laboratories, which conducted the tests, said regulators needed to address the issue quickly and he would like to see strong action from regulators, such as removing off-limit products, completing product testing and Destruction of Compliant Products.

Daily Mail contacted Elf Bar for comment on the Lost Mary test but did not respond.

The company previously said its products were safe and would investigate all vaping products exported to the UK.

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