British American Tobacco's Vuse e-cigarette continues to grab market share from Juul. According to the latest Nielsen convenience store report, the gap is widening in both monthly and annual comparisons.

Vuse's market share rose to 42.7 percent from 41.5 percent in the previous report, while Juul fell to 25.6 percent from 26.4 percent.

In the past 12 months, Vuse has a market share of 36.6%, compared with Juul's 29.5%. Nielsen's latest analysis of convenience store data covers the four weeks ending Feb. 25.

On Friday, Altria Group Inc. announced that it has exchanged its 35 percent stake in Juul Labs for a non-exclusive, irrevocable, worldwide license to certain of Juul’s heated tobacco intellectual property.

Third-ranked NJoy was flat at 2.7 percent, while Fontem Ventures' blu eCigs were flat at 1.4 percent. NJoy's future looked even brighter after Monday's announcement that Altria plans to pay $2.75 billion in cash for NJoy.

Juul's 4-week dollar sales in the latest report have declined from a 50.2% increase in the August 10, 2019 report to a 25.7% decline in the latest report.

By comparison, Reynolds' Vuse was up 34 percent in the latest report, while NJoy fell 8.7 percent, blu eCigs fell 39.5 percent and Japan Tobacco's Logic brand of vaping products fell 4.9 percent.

As recently as May 2019, Juul captured 74.6% of the U.S. e-cigarette market share. Neilson's figures do not take into account sales at vaping stores, which can account for more than 40% of all vaping product sales.

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