British American Tobacco starts a war on e-cigarettes

Time： 2023-04-24

British American Tobacco, one of the world's largest tobacco companies, has been accused of waging an e-cigarette war by reporting a smaller competitor to ...

British American Tobacco, one of the world's largest tobacco companies, has been accused of waging an e-cigarette war by reporting a smaller competitor to trading standards officials, the Mirror reports.

British American Tobacco has taken action after e-cigarettes sold by Elfbar in China contained more nicotine liquid than allowed.

Elfbar pulled the products from its shelves in February after the Daily Mail reported the allegations.

The company met with regulators and said it would work with trading standards to ensure withdrawals were carried out efficiently.

A few weeks later, BAT claimed it had tested the Elfbar 600, and Lost Mary vapes found 71 batches of the offending product.

Sam Millicheap, head of BAT, wrote to Trading Standards: I hope you find this information useful for any enforcement action.

But a Trading Standards officer told CNN they had taken no action, adding: "The real problem is illegal products.

Elfbar claims BAT's complaint came after it rejected the takeover offer.

Anti-smoking group Ash accused BAT of starting a vaping war and criticized it for contacting trading standards officials.

Elfbar said: We are always working hard to ensure future compliance.

BAT said: "We believe that manufacturers should ensure that their products comply with applicable laws.

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