LAMI Vape Becomes Title Sponsor of The OMG Racing in 2023

Time： 2023-04-26

The e-cigarette brand LAMI has recently launched a series of overseas activities, and recently announced that LAMI Vape has officially become the title sponsor ...

The e-cigarette brand LAMI has recently launched a series of overseas activities, and recently announced that LAMI Vape has officially become the title sponsor of The OMG Racing in 2023.

It is understood that, as the defending champion of the Bennetts British Superbike Championship and a participating team of the Isle of Man TT race (ManxT/T, IsleofManTouristTrophy), The OMG Racing is a well-known British racing team. Outstanding performance and high spirits have won a strong fan base around the world.

For the 2023 season, The OMG Racing will compete under the name LAMI OMG Racing and the LAMI Vape brand will be uniquely displayed on The OMG Racing team's trucks and on track assets. For LAMI Vape, it has been an honor to work with renowned motorsportsmen such as Kyle Ryde and Ryan Vickers and their race vehicles throughout the season.

He Chang, CEO of LAMI Vape brand, said: It is an honor to be the sponsor of The OMG Racing in this season full of expectations. As the spirit of LAMI Vape pursuing superior quality and better smoking experience, The OMG Racing has a tradition of winning championships. I can see similarities between The OMG Racing and LAMI Vape - both aspire to be the best in the business. So I can definitely see a bright future for this collaboration, which will undoubtedly be mutually reinforcing. Here, I wish The OMG Racing and LAMI Vape a great season for all fans! "

Gino Chu, vice president of the LAMI Vape brand in Europe, said: Have a LAMI day—this is the slogan of our brand. We have always hoped to bring more different lifestyles to consumers, and the excitement of motorcycle racing has obviously brought more passion to people's lives. The OMG Racing has an extensive reputation in motorsport and is our partner of choice. It has been a pleasure to work with The OMG Racing this season, and I look forward to sharing the brilliance of this profound partnership with fans around the world. This cooperation is very important to both LAMI Vape and The OMG Racing, and LAMI Vape sincerely hopes that this cooperation will become a solid foundation for The OMG Racing's successful season.

The British Superbike Championship (BSB) is a globally prestigious racing organization featuring some of the best riders and most prestigious manufacturers in the world. A globally recognized brand known for its up close, dramatic racing, the championship has legions of fans across the UK, teams and riders pushing themselves and the sport to the limit, providing fans around the globe with the most exciting Heart-pounding spectator sport, but also the most spectacular motorsport in the world! As one of the premier motorcycle series in the world, it is widely recognized around the world and is widely regarded as one of the most high-profile motorcycle competitions in recent years.

The event has millions of fans, and the 2022 season will be watched live across Europe, Asia and the Americas. Over 7,680,000 people watch the British Superbike Championship live every race weekend broadcast globally on Eurosport. This comes after it was announced that BSB will be airing on the upcoming Warner Bros. Discovery Sports Network from 2023. Nearly 430,000 fans bought tickets to see BSB's most iconic track. BSB's official social media channels have more numbers than almost any channel in any other motorsports championship, with 14.5 million followers on Facebook. In the first half of 2022 alone, the channel has added about 335,000 followers.

The Isle of Man is a small island located between England and Ireland. The Isle of Man TT race is a road motorcycle race belonging to the Superbike World Championship (SBK) level. It is held on this island every June. The race track is a road around the periphery of the island, with a total length of 60 kilometers and more than 200 bends. It is the longest track in the world. The track passes through the city streets, mountain roads, etc., which is very diverse. The race is a public road closed car running in a timed format. Each racer completes the full course of 6 laps, and the one with the shortest time can become the champion.

This event is known as the most spectacular and dangerous motorcycle event in the world. The average speed of the cars exceeds 200km/h, and the maximum speed exceeds 330km/h. Although more than 250 people have died in car accidents in the race so far, not including the spectators and staff who watched the race, it still attracts the world's best motorcycle warriors to fight with each other.

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