Vuse and Juul Electronic Cigarettes US Market Share

Time： 2023-05-09

In the latest Nielsen convenience store report released last week, RJ Reynolds Vapor Co.'s Vuse vaping system saw its market share lead slip slightly. Vus...

In the latest Nielsen convenience store report released last week, RJ Reynolds Vapor Co.'s Vuse vaping system saw its market share lead slip slightly.

Vuse's market share fell from 42.2 percent to 41.8 percent, while Juul dropped from 26.1 percent to 26 percent.

The latest Nielsen analysis covers the four-week period ending April 22.

According to Barclays, Nielsen primarily covers large chains. For smaller chains, the group extrapolates trends, which is why trend changes don't show up in Nielsen immediately. Local vaping shops were not included in the data.

According to media reports, consumer demand for tobacco products has fluctuated over the past 12 months, largely driven by inflation and the recent rise in prices of traditional cigarettes.

Third-ranked NJoy was flat at 2.7 percent, while Fontem Ventures' blu eCigs were flat at 1.4 percent.

Juul's 4-week dollar sales in the latest report have fallen from a 50.2% increase in the August 10, 2019 report to a 22.6% decline in the latest report.

By comparison, Reynolds' Vuse was up 23.1 percent in the latest report, while NJoy fell 8.1 percent, blu eCigs fell 35.1 percent and Japan Tobacco's Logic gained 4.9 percent.

As recently as May 2019, Juul captured 74.6% of the U.S. e-cigarette market share.

In March, Altria announced it had reached an agreement to acquire Njoy Holdings for approximately $2.75 billion in cash. Altria said the deal was funded from a variety of sources, including cash from a $2.7 billion agreement with Philip Morris International last year for IQOS.

The day before Njoy's announcement, Altria announced that it had exchanged its entire investment in Juul Labs for a non-exclusive, irrevocable, worldwide license to certain of Juul's heated tobacco intellectual property.

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