ElfBar and HQD accused of violating advertising codes in social videos

Time： 2023-05-11

Disposable e-cigarette brand ElfBar said it had pulled all TikTok marketing after it was found to be violating its advertising code. The brand has come under f...

Disposable e-cigarette brand ElfBar said it had pulled all TikTok marketing after it was found to be violating its advertising code.

The brand has come under fire from the Advertising Standards Authority (ASA), which found a TikTok post from the @Panaxhe_ account promoting the vaping brand violated advertising rules.

Posts from May showed scenes of a young man's daily life, which included using an ElfBar e-cigarette. In the video post, he writes in his notebook why I love my ElfBar rechargeable disposable pods. The text on the screen reads tangy flavors and "Rechargeable product saves a lot of money, with a heart-eye emoji.

The post was judged to be promoting vaping, and since it was a public post and could be viewed by any TikTok user, it was deemed to be in violation of the rules.

In response to the ASA, ElfBar owner Green Fun Alliance said it would improve their internal review and monitoring mechanisms to ensure all online content complies with regulatory requirements. It said it had conducted an internal investigation into its outsourced marketing agency to see how the video was produced.

The company added that its outsourced marketing provider released the video without conducting the necessary checks with ElfBar.

TikTok said the video did not appear in paid ad space, but the post was removed from the platform for violating its brand content policy and community guidelines.

ElfBar added that it would stop all TikTok marketing in the UK following a complaint originally lodged by Imperial Tobacco.

Last summer, an Observer investigation found that ElfBar regularly promotes its products on TikTok, finding numerous posts showing influencers — who claim to be paid through promotions and benefiting from free products — vaping on camera. cigarette.

A second vaping brand, HQD, was also found to have been compromised this week following a TikTok post by former Gogglebox contributor George Baggs.

In the post, the 19-year-old said he was matching my costume with my HQD vape. HQD claimed not to believe he was encouraging viewers to try the product, but the ASA disagreed and banned the ad from appearing again.

A recent ASH survey found that TikTok was the most common place respondents saw e-cigarette promotions online, with nearly half saying they had done so.

The survey also found that more than half (56%) of teens aged 11 to 17 said they were aware of vaping promotion. TikTok and Instagram were the most frequently mentioned sources of online promotion in the report.

The government is currently looking for evidence on how to stem the rise in teenage vaping, with some focus on the role of social media.

Prev : danish tobacco news

Next : British smokers have huge trust in e-cigarettes

Email:sales@mlifevapor.com

WhatsApp:+86 13871529372

Email:sales@mlifevapor.com

WhatsApp:+86 13871529372

Tel：+86 13871529372

Add：6 / F, block B, building 2, Fuyong Tongtai times center, Bao'an District, Shenzhen

Language：简体中文 | >

Tel：+86 13871529372

Add：6 / F, block B, building 2, Fuyong Tongtai times center, Bao'an District, Shenzhen Website