British American Tobacco acquires e-cigarette brand VMR

Time： 2023-06-09

Jack Bowles, chief executive of British American Tobacco, said: "The electronic cigarette market is in a stage of rapid development. This acquisition will help ...

Recently, British and American tobacco completed the acquisition of the US electronic cigarette brand VMR.

Jack Bowles, CEO of British and American tobacco, said: "The electronic cigarette market is in a rapid development stage. The acquisition will help British and American tobacco to maintain a competitive advantage in this field, so that the company's position in the electronic cigarette market will be further improved.

British and American tobacco will continue to invest and innovate electronic tobacco products to meet consumers' needs for new tobacco products. "By acquiring VMR, British and American tobacco further expanded its influence in the electronic tobacco industry.

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