According to Talkingretail, the British waste recycling company Biffa launched the Electronic cigarette recycling plan, which allows consumers to safely discard disposable Electronic cigarette through the dustbins in stores to solve the garbage problem and help stores and supermarkets comply with the law.

As part of the Electronic cigarette recycling program service provided to retailers, Biffa will provide the following services:

Provide brand display containers with different capacities;

Collect used Electronic cigarette at least once a quarter, and collect more frequently if necessary to meet the requirements of NWFD4;

Notify retailers to prepare documents before collection;

Provide collection schedules, completion status, and any wasted itinerary reports through myBiffa;

Provide a fixed national price based on packaging size, or as an additional option for existing Biffa small WEEE recycling services.

Biffa also provides Electronic cigarette recycling bins in dozens of other locations in the United Kingdom, including airports, highway service areas, NHS (British National Health Service) sites, universities and colleges, railway stations, distribution centers, shopping centers and offices.

Biffa takes these Electronic cigarette to authorized processing facilities, disassembles them, separates the battery, housing, electronic components and other components, and processes them separately. Up to 80% of the Electronic cigarette equipment can be recycled.

Daniel Barrett, the representative of Biffa, stated:

"It is very important to properly dispose of disposable Electronic cigarette through trusted authorized treatment facilities. Too many Electronic cigarette are eventually buried or incinerated, preventing the recycling of intact materials such as lithium and plastics.

It is understood that Biffa is a waste management company headquartered in High Wycombe, England. It provides collection, landfill, recycling, and special waste services for local authorities and business clients in the UK. As of 2017, it is the second largest waste management company in the UK

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