The World Electronic Cigarette Users Alliance today launched a large-scale global campaign-"Back　Vaping.　Beat　Smoking" (support e-cigarettes, quit traditional cigarettes), aiming to influence international public health policies and save the lives of 200 million people around the world .

Michael Landl, director of the World Electronic Cigarette Users Alliance, said: “Important research and practical evidence show that e-cigarette policies that follow the trend can help millions of smokers successfully quit smoking. However, because policy makers are under pressure from anti-e-cigarette organizations, The promotion of e-cigarettes is still struggling. Our campaign will ensure that the public can understand the relevant evidence and hear the voices of e-cigarette users, thereby prompting governments to seize the opportunity and save 200 million lives."

2021 is a crucial year for global public health policy. This year’s two major milestones will determine the choice of governments — whether to seize the opportunity to save 200 million lives or to restrict smokers’ access to life-changing cessation tools. The first is the Ninth Conference of the Parties (COP9) of the Global Framework Convention on Tobacco Control (FCTC), which will set the direction for global anti-smoking and e-cigarette policies. The second is the EU’s "Tobacco Products Directive" legislation currently under discussion in Brussels, which will become the benchmark for e-cigarette policies on a global scale.

Landl said: “At the Ninth Conference of the Parties and at the EU level, global leaders may be under pressure from anti-e-cigarette activists to introduce a law that treats e-cigarettes in the same way as traditional cigarettes. This will give e-cigarette users, Traditional smokers and public health bring a disaster. If e-cigarette tax rates increase significantly, the sale of aromatic cartridges is banned, and stricter e-cigarette purchase policies are introduced, then millions of e-cigarette users may be forced to restart Pick up a cigarette."

Michael Landl added: "If governments ignore the fact that e-cigarettes are 95% less harmful than traditional cigarettes and have helped millions of people successfully quit smoking, they will miss the golden opportunity to save lives. If countries can develop the right e-cigarettes Policies can save the lives of nearly 200 million people. To achieve this goal, 2021 is definitely a crucial year."

The World Electronic Cigarette User Alliance launched a global campaign today to ensure that millions of users who successfully quit traditional cigarettes through electronic cigarettes can express their aspirations and be heard by all parties involved. The Back　Vaping.　Beat　Smoking campaign will send a clear message to all decision makers around the world: the best way to eradicate smoking is to promote e-cigarettes and incorporate them into public health policies.

Michael　Landl concluded: “It’s very important for all parties to hear the voice of e-cigarette users. That’s why we are launching this campaign in Europe and around the world. Our campaign will include online and real-world events. Activities to ensure that governments of all countries can seize the opportunity to'support e-cigarettes and quit traditional cigarettes'."

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