Disposable electronic cigarette VUSE

Time： 2023-09-13

British American Tobacco has launched Vuse, a disposable e-cigarette on the Russian market, becoming the first brand to be launched in this market by a major pl...

According to a report by Russian Business News on September 12, British American Tobacco (BAT) has started selling atomized e-cigarette Vuse in Russia after selling its business in Russia and Belarus to a Russian management team.

In August 2023, data from the Russian Intellectual Property Office showed that BAT submitted an application for Vuse Pro trademark registration.

According to the media, Vuse is the first disposable e-cigarette brand launched by a major Russian market player. This time it has launched three products in the Russian market, including Vuse Pro, which is priced at 1,300 rubles and can last 5,000 puffs; the price is The Vuse Go costs 800 rubles and holds 1,500 puffs; and the Vuse Go costs 550 rubles and holds 600 puffs. The above products are also included in glo brand stores.

Previously, BAT announced that it had agreed to sell its operations in Russia and Belarus to a consortium led by a Russian management team. The buyer is a consortium led by the BAT Russia management team. After the transaction is completed, the two companies will belong to them, but the original trademarks will remain unchanged.

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