ELFBAR changes its name to EBCreate and enters the US market

Time： 2023-10-19

U.S. regulators blocked the import of Chinese e-cigarette brand Elf Bar, but the brand successfully circumvented the ban by changing its name to EBCreate.

According to Altoonamirror, U.S. regulators tried to block Chinese e-cigarette brand ELFBAR four months ago. It turns out that the disposable e-cigarette is still popular for one simple reason: it changed its name.

Convenience stores in Washington, D.C., Philadelphia, New York and other cities are still filled with colorful e-cigarettes. These flavored tobacco products, such as strawberry and melon, claim to hold 5,000 puffs per device.

The name of the new e-cigarette was changed to EBCreate, which is different from those on the FDA's target manufacturer list. These products mainly enter the United States through large shipping centers such as Los Angeles and Houston.

Brian King, the FDA's tobacco director, said the agency is monitoring cases where companies try to avoid detection by changing brands.

Kim said in the statement:

“The public and e-cigarette importers should be aware that the FDA has many tools at its disposal to combat these tactics.” He noted that the FDA can, and does, add new brands and product types to its import alerts.

Public records show that ELFBAR quickly underwent a brand revamp after the FDA announced the import ban in May this year.

Two weeks later, a trademark application using EBCreate was filed with the U.S. Patent and Trademark Office. The application was submitted by the same patent attorney who submitted the previous application for ELFBAR. However, unlike the previous application, the documents submitted this time did not mention Elf Bar’s parent company Ai Miracle (Shenzhen) Technology Co., Ltd.

Prev : Dutch e-cigarette tax delayed again

Next : ELFBAR launches nicotine bag TACJA

Email:sales@mlifevapor.com

WhatsApp:+86 13871529372

Email:sales@mlifevapor.com

WhatsApp:+86 13871529372

Tel：+86 13871529372

Add：6 / F, block B, building 2, Fuyong Tongtai times center, Bao'an District, Shenzhen

Language：简体中文 | >

Tel：+86 13871529372

Add：6 / F, block B, building 2, Fuyong Tongtai times center, Bao'an District, Shenzhen Website