On November 2, based on Google search data, Two Supremes learned about the search popularity of the five well-known e-cigarette brands JUUL, VUSE, ELFBAR, LOST MARY and FLUM on Google.

Statistics show that in October 2023, the most searched e-cigarette brand was JUUL, followed by VUSE, LOST MARY, FLUM and ELFBAR.

It is understood that one of the reasons why JUUL topped the list of searches in October may be that on October 11, Netflix released a documentary about the brand, "The Big Vape," which increased the brand's exposure.

On October 13th and 14th, VUSE’s search volume reached its highest. According to Two Supremes’ understanding, on October 13, the FDA issued Marketing Denial Orders (MDOs) for six flavors of Vuse Alto e-cigarettes.

On the same day, Reynolds Tobacco, a company owned by VUSE, filed an investigation application (337 investigation) with the U.S. International Trade Commission (ITC) against 26 Chinese and American companies, accusing them of unfair import practices.

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