Philip Morris International: South Africa's new cigarette and e-cigarette regulations cannot effectively reduce the harm of tobacco
Philip Morris South African Tobacco Company stated that the draft bill on control of tobacco products and electronic delivery systems in South Africa will not be effective in reducing cigarette sales and smoking-related harm as planned.
The new tobacco products and electronic transmission system control bill was first announced by the Deputy Minister of Health Joe Phaahla in May 2020 and is currently under review.
The bill will ban smoking in public places and enact stricter e-cigarette regulations, including restrictions on the use, marketing and sales of certain tobacco products. In addition, it will formulate a clause that allows the government to implement a "100% public cigarette ban."
The Vapor Products Association of South Africa (VPASA) emphasizes that contrary to general assumptions, the industry welcomes the introduction of reasonable e-cigarette regulations, but these laws should be based on a risk-based approach to ensure that users are educated and informed. At the same time, all decisions must be based on the latest Available scientific data data.
However, tobacco giant Philip Morris emphasized that the bill does not distinguish between cigarettes and safer alternatives. Philip Morris South Africa’s communications director Rishaad Hajee said: “One of the parties in the debate is those nicotine products that are considered to be less harmful, including e-cigarettes, heated tobacco products and snuff, which are subject to the same regulation as the most harmful products, namely cigarettes.”
Of course, such comments from tobacco companies are always met with suspicion. Like other tobacco companies around the world, Philip Morris is working hard to transform its business from the sale of cigarettes to a business based on the sale of safer alternatives. "This method does not take into account the growing scientific evidence that not all nicotine-containing products are the same, and it ignores the principle of reducing tobacco harm."
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