According to foreign news reports, James Dunworth, the co-founder and chairman of E-Cigarette Direct and a member of the steering committee of the British Independent Electronic Cigarette Trade Association (IBVTA), recently wrote an article about the reasons why the electronic cigarette industry must comply with regulations.

The following is the full text: A few years ago, the e-cigarette industry fought for a total ban on e-cigarettes. We met with any politician willing to talk to us. We encourage customers to write to their representatives. I appeared on TV and radio, although I hate it, but I contacted a lot of media and wrote a lot of articles. Although we were compromised, the result was still not satisfactory. For example, the nicotine limit is set at 2%, which is not enough for every smoker. The capacity is set to 2ml, which means that heavy users need to use it more frequently, while 10ml plastic bottles are forced to use, which means more plastic waste. It seems strange that both small retailers and large platforms such as Amazon and eBay are angry about the violations. After all, they are achieving some of the same things we originally claimed (higher nicotine content and greater tolerance). The fact is that even as we strive for better regulation, compliance is also important. PHE and other institutions in the United Kingdom estimate that e-cigarette smoking is 95% safer than smoking and only brings a 0.5% cancer risk. But both electronic cigarettes and cigarettes need to be regulated. On the one hand, due to advances in toxicology and the introduction of emission testing, the best equipment and e-liquids are now likely to improve the hazards of tobacco. In fact, when I interviewed a scientist Riccardo Polosa, he described the progress in the quality and safety of e-cigarettes as extraordinary. Science and quality supervision can enable us to make e-cigarettes safer in the future. On the other hand, in order to ensure this risk assessment, we need appropriately tested high-quality e-cigarette equipment and e-cigarette liquid made of pharmaceutical grade nicotine, with potentially harmful ingredients removed. Many manufacturers and subcontractors are very concerned about the products they sell, and they often use the products they sell, and caring about the long-term health of themselves and their customers requires compliance supervision. But people who illegally import and sell e-cigarette products in the UK are unlikely to care about the products and their customers. More importantly, the possibility of e-liquid becoming a high-quality product that consumers deserve is much less. Almost since the beginning of e-cigarettes, it has had to fight misinformation, which is usually funded by people and industries with more money than us. In the UK, we are fortunate (at least in recent years) that we have received wise and sensible information from the government and charities such as the UK Cancer Research Centre. When illegal products are sold and make headlines, it will tarnish the reputation of the entire industry, including responsible participants. A strong and independent e-cigarette industry's fair competition environment is essential for e-cigarettes to give full play to their effectiveness. Responsible small and medium-sized companies can reach people on a more personalized level. They can provide advice and support. They lead to competition, which reduces prices, provides more choices, and makes e-cigarettes available to more people. Unfortunately, they are also hindered by the fact that other companies violated the rules and got away with impunity. When other companies are regulated, online e-cigarette companies can advertise their e-cigarette products wantonly. When other companies need Pingui's age verification software, they rely on the delivery company to check the age. This is not perfect. Adults will often stop buying e-cigarettes after encountering these situations. At the same time, illegal suppliers use these platforms to supply illegal products. For any industry to flourish, participants need to believe that the rules are equally applicable. The long-term solution is to maintain compliance in the e-cigarette industry.

The British government is currently reviewing e-cigarette regulations and has put forward a strong argument for the strength of nicotine, bottle size and fuel tank strength. However, before that, all participants must work hard to protect the reputation and survivability of an industry that seems to be always under attack.

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