Blue Hole New Consumer Report, February 12 news, according to foreign reports, tobacco giant Philip Morris International (PMI) will start production of heated tobacco product IQOS in the United States, and the product will be put back on convenience stores by next year. IQOS is sold in the U.S. under license from PMI's U.S. partner, Altria.
Last September, the Federal International Trade Commission (ITC) upheld a previous ruling and ordered the withdrawal of imported IQOS products from the U.S. market. Domestic sales of IQOS are as of November 29, 2021.
According to Bloomberg, US-made IQOS products will go on sale sometime in the first half of 2023.
The ITC's decision is the result of a patent dispute between PMI and British American Tobacco (BAT), the parent company of Reynolds American (RAI). The ITC ordered PMI and Altria to stop importing IQOS for sale in the United States, but did not prevent PMI from producing the product in the United States.
IQOS received FDA authorization for sale in the U.S. in 2019 through the agency's Premarket Tobacco Application (PMTA) pathway and received Modified Risk (MRTP) status in 2020. PMI could have changed the design of the product to circumvent the ITC import ban, but the company would have been forced to resubmit the updated device for PMTA and MRTP authorization — a lengthy process.
Unlike e-liquid-based vaping products, heated tobacco products (HTPs) like IQOS heat actual tobacco (in small cigarette-like refills called HeatSticks) to a temperature high enough to vaporize nicotine and some flavor compounds, but Not the point of burning.