The VUSE e-cigarette brand of British American tobacco has further expanded its market share in the United States, exceeding Juul by two percentage points.

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According to Nielsen's latest analysis of convenience store data for the four weeks ended May 21, VUSE, the product of RJ Reynolds vapor Co., has a market share of 35.1%, while Juul has a market share of 33.1%.

According to the latest report of Winston Salem journal, njoy decreased from 3.1% to 3%, while fontem ventures' Blu ecigs decreased from 2.1% to 1.9%.

In contrast, VUSE exceeded Juul's 34.4% by 34.8% in the four weeks ended April 23. This is the first time since november2017 that VUSE has occupied the highest market share in the Nielsen report.

However, in the past 52 weeks, Juul is still ahead.

According to Barclays, Nielsen mainly covers large chain stores. For smaller chains, the team extrapolated the trend, which is why the trend change will not immediately appear in Nielsen.

In may2019, Juul also had 74.6% of the U.S. e-cigarette market share. At that time, a series of regulatory actions led Juul labs Inc. to make concessions on product reduction.

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