A 2020 European ban on menthol cigarettes makes menthol smokers more likely to quit, according to a new study published in Tobacco Control.
Geoffrey T. Fong, professor of psychology and public health sciences, said: "This Dutch study, our second major national study, provides evidence of the strong effect of banning menthol cigarettes on smoking cessation, which supports proposals in the United States and other countries. menthol ban.
Previous research in Canada has also found that banning menthol cigarettes has positive public health effects.
In the recent study, the research team investigated a national sample of adult smokers of menthol and non-menthol cigarettes in the Netherlands before and after the EU menthol ban. Of the menthol smokers surveyed before and after the ban, 26.1 percent had quit. This quit rate was higher than a control group of non-menthol smokers, of whom only 14.1 percent had quit.
In fact, 12% of menthol smokers experienced an increase in quit rates following the European ban, higher than the 7.3% increase found in an ITC study of menthol bans implemented in Canada in 2018.
The World Health Organization's Framework Convention on Tobacco Control calls on countries to ban or restrict menthol and other additives that make smoking easier.
To date, 35 countries have banned the use of menthol cigarettes. On April 28, 2022, the U.S. Food and Drug Administration announced a proposed rule to ban the use of menthol in cigarettes and cigars. An ITC study on the impact of Canada's ban, published that day, estimated that the U.S. ban on menthol cigarettes would lead to more than 1.3 million smokers quitting.
The Dutch study also found that one-third of menthol smokers reported continuing to smoke menthol cigarettes even after the ban. The tobacco industry sells a wide range of accessories that enable people to add menthol flavoring to tobacco products themselves.
"These tobacco industry actions undermine the effectiveness of menthol bans," said Mark Williamson, co-author of the Dutch study, Professor of Tobacco Control Research at Maastricht University and Director of Tobacco Control Science at the Trimbosch Institute. . "By tightening regulations to include these menthol additives, the impact of menthol bans on smoking cessation may be greater."