New measures taken by YouTube show that vaping content creators risk having their entire channel removed if they share any vaping content without the necessary new and fundamentally inaccurate warnings.

Back in 2018, there were reports that several vaping product reviewers on YouTube had their content removed and, in some cases, their channels removed. The measures are driven by ongoing efforts to stop any marketing of e-cigarettes that could appeal to minors.

At the time, the New Nicotine Alliance (NNA) explained that it had successfully won the rights of e-cigarette reviewers to be able to continue sharing their opinions and insights with other users as the TPD threatened to ban cross-border marketing.

Meanwhile, a review of 29 previously published peer-reviewed studies found that exposure to tobacco and vaping products on social media was associated with increased consumption.

The study, published in JAMA Pediatrics, included a survey analysis of more than 139,000 participants from various age groups, nationalities and social media platforms.

Responses analyzed showed that people who viewed social media with tobacco content were more likely to report consuming those products.

"We cast a wide net in the tobacco and social media literature and synthesized everything into a single association summarizing the relationship between social media exposure and tobacco use," said the study's author, a senior author at the University of Southern California. Researcher Scott Donaldson said. "We found that these associations are robust and have public health implications at the population level."

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