Some experts and school leaders in the UK have warned that bright, colorful packaging on vaping products may be targeting young people and those who have never vaped before.

NHS Digital figures show vaping among secondary school students is on the rise.

Simon Morton, vice-principal at a secondary school in Nottinghamshire, said: "It's clear these products are being put in front of young people.

The government says it has strict rules to prevent children from vaping.

The long-term effects of e-cigarettes are unknown. However, it is far less harmful than smoking.

Students at Bramcote College in Nottinghamshire said they were increasingly seeing more and more of their peers vaping.

Lexi, 16, said: "I think it has a big impact on my age range. Now this has become a very normal thing.

"I think it's very concerning, even when I'm walking down the street or going to college, I see how many people are vaping, or hiding their vaping so they don't get caught, it's very concerning to me."

Reece, 15, said: "You'll see it on a lot of platforms, like Tik Tok and Instagram, and you'll see people vaping in videos.

“It’s seen as a fashion thing. I also think the packaging is brightly colored and appeals to young people. Your eyes want to see something brightly colored. That’s how e-cigarette companies market their products.”

Jamie, 14, said: "I think it's more for young people, it's a new addiction. I don't think people see the impact it's going to have right now.

The school has taken action to issue letters to parents and guardians.

Mr Morton said: "There will always be something that will appeal to teenagers, whether it's fashion or risk-taking. But it's clear that these products are being presented to young people day in and day out and making it something that appeals to them.

Brendan Canavan, assistant professor of marketing at the University of Nottingham, said he believed the bright colors and branding of the products meant they were aimed at youth culture.

"It's very sophisticated, like what you'd expect to see on the cereal aisle at the supermarket," he said. "It's bright and cheerful, it references a lot of youth culture stuff, and it can be seen as really fun and cool in school."

"Many young people are vaping, and it's easy to understand why. The main problem is that it's recruiting new people to a new product - while it may not be as harmful as tobacco - it's probably untested and we're not sure about it health effects."

E-cigarette products containing nicotine are required by law to carry a warning label on the package.

In 2015, legislation banned the sale of vaping products to those under the age of 18.

A spokesman for the Department of Health and Social Care said the UK had some of the strictest labeling and advertising regulations to prevent children from vaping.

She said: "We have introduced tough regulations to stop the appeal of e-cigarettes to children, including limiting product advertising, setting limits on nicotine strength, labeling and safety requirements, and making the sale of nicotine e-cigarettes to people under the age of 18 illegal. Unlawful.

Prev : Scotland Vaping News

Next : Ispire submits prospectus for IPO

Email:sales@mlifevapor.com

WhatsApp:+86 13871529372

Email:sales@mlifevapor.com

WhatsApp:+86 13871529372

Tel：+86 13871529372

Add：6 / F, block B, building 2, Fuyong Tongtai times center, Bao'an District, Shenzhen

Language：简体中文 | >

Tel：+86 13871529372

Add：6 / F, block B, building 2, Fuyong Tongtai times center, Bao'an District, Shenzhen Website