Rogue e-cigarettes have flooded the UK market, with 1.4 tonnes of e-cigarettes seized in the North East of England alone in the last six months of 2022.

Current regulations limit the volume of e-cigarette cans to no more than 2ml and the nicotine concentration to no more than 20mg/ml.

Any e-cigarette containing more than these levels is illegal and should not be sold to the public, the regulator said.

Campaigners say e-cigarettes are intentionally targeted at children - and must also comply with rules on labeling showing details of manufacturers such as ingredients lists and associated health warnings.

Up to a third of vaping products sold on the high street may be illegal.

In the last six months of 2022, 1.4 tonnes were seized in north-east England alone.

A shop on Edgware Road sells several types of e-cigarettes in pastel to bright colours.

The regulations stipulate that the volume of e-cigarette cans must not exceed 2ml, and the nicotine concentration must not exceed 20mg/ml.

It is also illegal to sell any vaping product that does not meet labeling requirements, even if the contents are within the law.

The test procurement allows trade standards to ensure retailers comply with the law, suggesting around a third of vaping products may be non-compliant or illegal.

This could be because the product contained false health warnings, the wrong can size, too much nicotine, or mislabelling.

Some stores sold devices that were more than five times the legal size, offering younger users up to 3,500 mouths instead of the legal limit of between 600 and 800.

According to Better Retailing, a news provider for independent convenience retailing, around 138 million disposable e-cigarettes are sold in the UK every year.

Trading Standards said this suggested more than 45 million non-compliant products were sold each year.

Trading Standards is now calling on the government to provide clearer guidance and require manufacturers to publish batch numbers of non-compliant products so retailers know what they should not be selling.

Despite the warning signs on the products, the bright colors may indicate that they are candy from a distance.

The regulations stipulate that the volume of e-cigarette cans must not exceed 2ml, and the nicotine concentration must not exceed 20mg/ml.

Unlike tobacco, these gadgets don't need to be hidden behind blinds.

Some stores sold devices that were more than five times the legal size, giving users up to 3,500 sips of e-liquid instead of the legal limit of 600 to 800 sips.

Some even have cartoon characters in vaping products, like this one called Cush Man.

There are now designated vape shops on almost every high street, with vapes selling for as little as £5.

They also called for tougher sanctions on producers, suppliers and retailers who do not comply with the law.

Duncan Stephenson, from the Chartered Trading Standards Institute, said: "Trading standards teams across the country are concerned and overwhelmed by the large number of non-compliant products currently on the market.

"This includes non-compliant products because they are not properly labeled, may contain higher levels of nicotine, or may be overfilled e-cigarettes."

"While the vast majority of non-compliances do not pose a threat to public health and safety, they do not meet product standards set by law. It is Trading Standards' job to enforce the law and help advise businesses to withdraw non-compliant products."

"However, the scale of non-compliant products is such that we urge the government to reconsider how to stop unscrupulous retailers and suppliers from bringing these products to market."

"Now is the time to consider tougher penalties for businesses breaking the law and whether sales of these products should be restricted to registered retailers."

Trading Standards is also increasingly concerned about the number of sales of these vaping products to people under the age of 18.

Although it is illegal to sell e-cigarettes to children under 18, one in 10 middle school students are now regular users.

There are now designated vape shops on almost every high street, with vapes selling for as little as £5.

Unlike tobacco, however, these gadgets don't need to be hidden behind shutters.

Gadgets are often sold in funky colors and come with kid-friendly names and flavors, like Bubblegum and Strawberry Shake.

The marketing of these devices has been likened to soda pop.

But while health chiefs insist it's safer than smoking, it's not without risks.

E-cigarettes still contain harmful toxins, according to a study by researchers at the Silesian University of Medical Sciences in Poland.

Their long-term health effects remain a mystery, and doctors fear a wave of lung disease and even cancer in the coming decades.

Experts also worry that high nicotine levels may increase blood pressure and lead to other heart problems.

Campaigners are calling for graphic cigarette-style warnings to be added to e-cigarettes - which have been a mainstay of tobacco products in the UK since 2008 - to dissuade young people from taking up the habit.

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