Time: 2023-03-21
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Pastel-colored e-cigarettes may soon disappear.
German Bundestag backs e-cigarette ban
The Bundestag is now urging the federal government to consider banning e-cigarettes across Germany, following the Bavarian state government's call in January for an EU-wide ban on e-cigarettes.
Federal Environment Minister Steffi Lemke also voiced his support, calling on the government to ban disposable e-cigarettes.
At present, more than 5 million disposable e-cigarettes are sold in Germany every month, the most famous brand of which is China's Elfbar.
According to the German Vaping Trade Association (VdeH), sales of e-cigarettes in the Federal Republic exceeded 300 million euros last year. E-cigarettes are now regularly sold in supermarkets and Spätis for between 7 and 10 euros, which allows smokers to smoke up to 600.
More and more teens in Germany smoke
Apple peach, banana ice and blueberry sour raspberry: Sickly sweet flavors and subdued packaging make e-cigarettes the alcoholic drink of smoking, with scents that distract newly rebellious teens from the unpleasant realities of smoking.
Apparently, marketing and distraction are at play with young Germans. E-cigarette use among 14- to 17-year-olds in Germany has risen sharply over the past year. In a recent representative survey, 15.9% of adolescents in Germany admitted to smoking.
E-cigarette companies use TikTok to market to teens
Nicotine levels in e-cigarettes can also be much higher than in traditional cigarettes.
Young people who have not yet smoked are being introduced to vaping with these products, Christina Schadt, head of Addiction Prevention Berlin, told Stern in an interview. The sweetness and the steam that doesn't scratch the throat give the illusion that they're eating something harmless.
A 2022 Observer investigation also found that Elfbar was circumventing UK advertising regulations by hiring TikTok influencers to market their products online. Paid-to-partner TikTok videos aren't always clearly marked as ads, and the Chinese-owned platform is dominated by younger users, with half of those aged 8 to 11 and three-quarters of those aged 16 to 17 having accounts.