Imperial acquires US nicotine packs from TJP

Time： 2023-06-24

The deal will enable Imperial's U.S. business, ITG Brands, to offer 14 packaged products to U.S. legal adult consumers, performing strongly in consumer tes...

Imperial Brands has acquired a series of nicotine bags from TJP Labs to promote its entry into the modern oral products market in the United States.

This transaction will enable Imperial's US business ITG Brands to provide 14 types of bagged products to legitimate adult consumers in the United States, with strong performance in consumer testing. After further consumer testing, ITG Brands will relaunch this series of products under a new brand in 2024, supported by the company's existing US sales team.

Canadian manufacturer TJP Labs will continue to produce oral nicotine bags under the contract with ITG Brands.

Stefan Bomhard, CEO of Imperial Brands Group, said, "Today's transaction aligns with our focused challenger approach in the next generation of products and our strict capital allocation framework.

Although we need time to establish our position in this category, the proposition we are acquiring has significant differentiation in the US market and has been strongly tested by consumers

Kim Reed, President and CEO of ITG Brands, said, "This is an opportunity for us to expand our next-generation product supply in the United States and provide a wider range of product choices for our legitimate adult consumers. We look forward to establishing a long-term and successful partnership with TJP Labs

David Richmond Peck, CEO of TJP Labs, said, "Imperial has extensive brand development, marketing, and sales execution capabilities in the United States, and has a record of long-term responsible operations worldwide. We look forward to establishing a strong and sustained partnership, saying," This transaction supports TJP Labs' commitment to developing and producing products to promote global harm reduction, consumer choice, and flexibility

Imperial has sold new products under the Zone X and Skruf brands in selected European markets.

Prev : VLN rolls out in the US

Next : FDA issues warning letters to 189 retailers

Email:sales@mlifevapor.com

WhatsApp:+86 13871529372

Email:sales@mlifevapor.com

WhatsApp:+86 13871529372

Tel：+86 13871529372

Add：6 / F, block B, building 2, Fuyong Tongtai times center, Bao'an District, Shenzhen

Language：简体中文 | >

Tel：+86 13871529372

Add：6 / F, block B, building 2, Fuyong Tongtai times center, Bao'an District, Shenzhen Website