ELFBAR and LOST MARY promise flavor compliance

Time： 2023-11-30

E-cigarette brands ELFBAR and LOST MARY announced that they would abandon flavored e-cigarettes that attract minors and called on the British government to introduce a licensing system.

According to a report by the British Broadcasting Corporation (BBC) on November 30, well-known e-cigarette brands ELFBAR and LOST MARY in the British market announced that they would abandon dessert and soft drink-flavored e-cigarettes that attract minors. At the same time, they called for the introduction of e-cigarettes with cigarettes and alcohol. Similar licensing system.

According to data from data company Nielsen IQ, ELFBAR and LOST MARY e-cigarette sales account for more than half of disposable e-cigarette sales in the UK. Both brands belong to Love Miracle.

The UK government's public consultation on new e-cigarette regulations will end on December 6.

ELFBAR has stopped producing e-cigarettes with flavors such as bubble gum, marshmallow, and rainbow candy, and more flavors will soon be taken off the shelves. Although the "Gummy Bears" have been renamed "Gummy Candies", they will soon be removed from the shelves.

While it will take some time for the changes to filter through the supply chain, they claim they will be visible on shelves soon. They also seek tighter restrictions on e-cigarette sales, including requiring retailers to require licenses that require e-cigarettes to be displayed behind counters.

“Introducing such a system will reduce minors’ access to e-cigarettes and make it easier for authorities to better regulate the sale of e-cigarette devices. Additionally, we believe it will help combat the growing illegal e-cigarette market and increase e-cigarette recycling rates," an ELFBAR spokesperson said.

British American Tobacco (BAT) has also expressed support for the introduction of a licensing system. However, ELFBAR has expressed opposition to the introduction of new taxes similar to those on tobacco, arguing that new taxes could encourage former smokers to switch to illegal e-cigarettes, or to start smoking cigarettes again.

On the other hand, Hazel Cheeseman, deputy chief executive of the anti-smoking charity ASH, said that increasing taxes on e-cigarettes is very important to control the illegal market and will lead to more stringent regulations on products at the border. Big control.

According to a survey this year, ASH found that 50% of teenagers aged 11 to 17 who have tried e-cigarettes have used ELFBAR, and 25% have tried LOST MARY. SKE, the UK's second largest e-cigarette seller, did not respond to this inquiry.

Many councils have called for a total ban on disposable e-cigarettes due to their attraction to minors, environmental pollution and fire risks.

According to Nielsen IQ statistics, ELFBAR and LOST MARY sold more than 900 million pounds worth of e-cigarettes in 12 months, with average sales of more than 160 million sets. However, these figures only account for half of the e-cigarette market, and many tobacco shops, online retailers and convenience stores are not included, so the actual number may be twice this figure.

A public consultation on the regulation of e-cigarettes will end on December 6, with relevant laws expected to be introduced in England, Scotland and Wales as soon as possible.

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