Large puffs of e-cigarettes are popular in the United States
Time： 2024-04-23
Views： 348
Before 30,000 puffs of products are introduced to the market, a batch of 25,000 puffs of products has appeared on the US market, most of which entered the marke...
In the field of e-cigarettes, since they were invented in China, the form of their products has continued to evolve, from simulated cigarette e-cigarettes to open e-cigarettes to reloadable e-cigarettes. Today, there are many 25,000 or even 30,000 e-cigarettes on the market. Oral disposable e-cigarettes, and their numbers have grown rapidly this year.
Does this mark a new beginning rather than an end?
Before 30,000 puffs of products are introduced to the market, a batch of 25,000 puffs of products has appeared on the US market, most of which entered the market this year. Does the leap from 10,000 to 30,000 mean a major breakthrough in disposable e-cigarette technology? Why are disposable e-cigarettes getting bigger and bigger like a “Big Mac”? What are the risks behind e-cigarettes with a larger puff count? So, is it possible that the market value of ultra-large puff-capacity e-cigarettes is overestimated?
What attracted attention this time was a disposable e-cigarette co-branded by the e-liquid brand Pod Juice and the e-cigarette brand OXBAR: Pod Juice x OXBAR Magic Maze 2.
This product contains 13ml of e-liquid and is equipped with two smoking modes. The regular mode can be used for about 30,000 puffs, and the boost mode can be used for about 15,000 puffs. In terms of the number of puffs of e-liquid, in regular mode, 1ml of e-liquid can be used for 2,300 puffs, and in boost mode, it can also reach 1,154 puffs.
But Pod Juice x OXBAR Magic Maze is not a new series. As can be seen from the "2" logo, this is the second product in the series. Its first-generation product, Pod Juice x OXBAR Magic Maze Pro 10K, was launched in December 2023. The product e-liquid is 12ml, which is equivalent to 833 puffs of 1ml of e-liquid, and the number of puffs it can use is 10,000 puffs. With the addition of 1ml of e-liquid, the maximum usage increased to 20,000 puffs.
The follow-up product Pod Juice x OXBAR Magic Maze 2, launched four months later, also added side screens to cater to the US market.
Similar products of the same type, Pod Juice x OXBAR Magic Maze 2, also show similarities. It seems that in today’s American e-cigarette market, the increase in puff count will never end.
The RAZ DC25000, which was launched almost at the same time as the product, gave the slogan "the bigger the better". With a 16ml e-liquid volume, its regular mode can reach 25,000 puffs, which means that each 1ml of e-liquid can be used for 1,563 puffs. Just like this product The slogan: BIGGER IS BETTER (The more, the merrier).
Two Supremes has previously conducted a survey on dealers in the US market. Some dealers in the US admitted that disposable e-cigarettes are extremely convenient and cost less than reloadable e-cigarettes. When the company encountered regulatory crises and taste restrictions, it filled the market gap in a timely manner.
"This will make disposable products more and more popular." The dealer said.
The number of puffs of disposable e-cigarettes has almost doubled in a year. Two Supremes found a disposable e-cigarette product page of Demand Vape in March 2023. At that time, the product with the largest number of puffs was an 8,000-puff product, which was the mainstream in the US market. Products remain between 5,000-8,000. Currently, the maximum number of mouths has reached 30,000, and the number of mainstream products is between 12,000-30,000.
The mystery of the one-time big hit
The capacity of large-capacity cartridges has been continuously "upgraded" in recent years. In fact, larger cartridges will have lower daily expenses for consumers compared to reloading cartridges. JUUL, the representative refillable brand in the U.S. market, sells its device and cartridges (4 cartridges) for $40.98 on the e-commerce website. However, each cartridge only contains 0.7 ml of prefilled nicotine salt. E-cigarette oil can only be used for 200 puffs. This means that consumers who buy a box of cigarette cartridges can get back 800 puffs.
Disposable e-cigarettes are cheaper than other e-cigarettes. The package is a 10-pack of SNOWWOLF EASY SMART EA9000 disposable e-cigarettes, each containing 9,000 puffs. The price is US$39.99, and the total usage has reached 90,000 puffs.
90000 VS 800. Obviously, from a single price perspective, the "cost-effectiveness" presented by the disposable large-mouth model is better than that of the reloadable product.
For people who have developed the habit of using e-cigarettes, disposable e-cigarettes may not be as playable as DIY open cigarettes, but they are convenient enough.
On Reddit, known as the "American Post Bar", an e-cigarette enthusiast asked:
“Why do people use disposables?
Why do people use disposable (e-cigarette) products? "
In his opinion, these products have no merit except that they taste better. The reasons he gave were:
“They have no upsides other than they “taste better” They are way more expensive long term, way worse for the planet, unsafe since they are made in sweatshops and just wasteful.”
They are more expensive in the long run, worse for the planet, unsafe...and very wasteful. I'm not alone in thinking disposable cigarettes are a waste of money and a health hazard.
The answer with the most likes said:
“I think its just easier for most people, it like a pack of cigarettes. Buy it from the gas station, open it and start smoking. Whereas with a pod system you actually have to set it up a little with the charging and filling.
I think it's just easier for most people, it's like a pack of cigarettes, you buy it from the gas station, you open it and you smoke it. When using pods, you actually need to do a little setup when charging and reloading. "
On the other hand, the "harmful to the earth" mentioned by this enthusiast is the main reason why disposable e-cigarettes are currently facing "boycott" around the world. Although in recent years some disposable e-cigarette brands have launched green packaging and are also building own recycling system for disposable e-cigarettes, but this is a drop in the bucket compared to battery waste and plastic solid pollution.
Perhaps reflecting a similar trend of thought is the rise of green environmentalism among the new generation around the world. In a cannabis product forum (Trees) on Reddit with two million participants, someone asked everyone about their views on disposable e-cigarettes, and someone replied: :
"I cant wrap my head around it. Why aren't re-usable vapes more popular? I'd choose that 10 times out of 10 over disposable.
I can not understand. Why aren’t reusable e-cigarettes more popular? I would choose this ten times over a one-off. "
A new survey from the US pollster and think tank Pew Research Center shows that Generation Z (generally refers to the generation born between 1995 and 2009) are particularly likely to express anxiety about the future. Among social media users, nearly seven in 10 Gen Z (69%) say they felt anxious about the future the last time they saw content about fighting climate change.
It is worth noting that this group of people highly overlaps with the consumer group of disposable e-cigarettes. According to the annual National Youth Tobacco Survey released by the Centers for Disease Control and Prevention (CDC), research has found that disposable e-cigarettes are the most common type of e-cigarette used by young people in the United States.
In the future, more e-cigarette consumers will believe that low-capacity and non-environmentally friendly disposable e-cigarettes are not suitable for repeated purchases. The public’s awareness of disposable e-cigarettes has contributed to the conspiracy to upgrade the capacity of e-cigarettes. Manufacturers are happy to add e-liquid for the sake of competition and at the same time for greater publicity effect.
The false standard for the number of puffs has almost become a tacit default fact. Two Supremes previously purchased a disposable e-cigarette in the US market that was advertised as containing 16 ml of e-liquid. The product claimed to be able to provide up to 15,000 puffs in normal mode. Number of mouths. However, after actual testing, it was found that the actual number of uses was only about 3,000 mouths.
Ultra-large puff capacity e-cigarettes are popular in the United States. Why do manufacturers make "Big Mac" products?
Click on the picture to read "The Inside Story of False Standards for E-cigarette puff counts. Who will protect the interests of consumers?" 》｜Picture source: Two supremacy
In this regard, someone who has been paying attention to the e-cigarette market for a long time pointed out that the false labeling of large mouths by brands or manufacturers may also be to protect e-cigarette merchants. He observed that in the context of the market upgrading from 1,000 puffs to 10,000 puffs, in When product prices cannot rise significantly, the original short-term high-density repurchase becomes low, and users purchase the product and need a longer period of time to use it.
Under the current trend, "rolling up large quantities of products will reduce the repurchase rate and lengthen the use cycle. If the industry is doing large quantities, everyone will make less together."
Arms race from supply chain
If the current consensus is that disposable large puffs will still be the future trend, it is inseparable from the fuel of technology. After the technological upgrade of disposable e-cigarettes started, the e-cigarette supply chain has also launched an arms race.
For example, in order to solve the problem of the taste deteriorating in the later period of large-mouthed drinks, supply chain companies have intensively launched a dual-network core solution since last year. The feature of this solution is to alleviate the carbon deposition on the heating plate, which can lead to The oil conductivity of oil cotton slows down, etc., thus affecting the taste. The dual mesh cores generate heat alternately, creating a larger surface area and reducing the possibility of carbon accumulation on the heating sheet.
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