BAT launches nicotine-free Vuse e-cigarette

Time： 2024-06-24

British American Tobacco Japan announced that it will launch its new nicotine-free disposable e-cigarette "Vuse Zero Nic Sensations" globally for the first time...

According to Agara on June 24, tobacco giant British American Tobacco Japan (BAT Japan) announced that it will launch its new nicotine-free disposable e-cigarette product "Vuse Zero Nic Sensations" worldwide starting July 1. The product comes from BAT's e-cigarette brand "Vuse". According to the 2023 US e-cigarette market data, "Vuse" sales share ranks first in the United States.

"Vuse Zero Nic Sensations" will be available in four flavors and sold at FamilyMart convenience stores, Amazon and vape studios in Tokyo at a suggested retail price of 1,480 yen (tax included) (US$9.27).

The new product is a nicotine-free disposable e-cigarette product that has been upgraded from the previous stick-shaped device to a compact box design with a built-in battery that does not need to be charged. In addition, the device has a transparent design that allows you to view the remaining amount of liquid and is equipped with convenient features such as a lock function at the bottom of the device.

"Vuse Zero Nic Sensations" is available in four flavors. Including "Yuzu Mint", "Cactus Cherry", "Dragon Pomegranate" and the most popular classic flavor in the Vuse series "Mint Ice".

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