British American Tobacco launches VUSE in South Korea

Time： 2023-07-26

British American Tobacco (BAT) announced the launch of its vaporized e-cigarette brand VUSE in the Korean market. The products will first be sold in limited qua...

On July 24, according to Korea Economic News, British American Tobacco (BAT) announced the launch of its atomized electronic cigarette brand VUSE in the Korean market.

The e-cigarette launched in the Korean market this time is the "VUSE GO 800" model, which has the characteristics of built-in e-cigarette liquid and battery. The product will first be sold in limited quantities in Seoul and surrounding areas, and plans to gradually expand the scope of sales to cover the whole country.

BAT said that the launch of the VUSE series of e-cigarettes took into account the high standards of product safety and quality of Korean adult smokers, as well as the diverse needs of less harmful than traditional cigarettes.

According to the information released by BAT, the e-cigarette oil capacity of the "VUSE 800" model is 1.95ml (nicotine content 0.9%). The battery has a capacity of 515mAh and can draw up to 800 puffs on a single charge.

The product offers four different flavors, namely Cold Fresh, Purple Breeze, Dolce Brown and Green Spark.

BAT로스만스 액상형 전자담배 뷰즈 국내 출시

VUSE GO products｜Photo source: Korea Economic News

According to BAT's own survey data, as of June 2023, its market share in the United States reached 46%, making it the No. 1 e-cigarette brand in the United States this year.

BAT representative Kim Eun-ji (김은지) said:

"BAT Korea plays a very important role in the development of 'A Better Tomorrow'. With this new product launch, Korean adult smokers will have more choices to reduce the risk of potential health hazards. product."

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