The Nielsen Convenience Store report shows that R.J. Reynolds' Vuse e-cigarette market share has slightly declined, while Juul, ranked second, remains unch...
According to Journalnow on September 26th, the latest data from Nielsen Convenience Store shows that R.J. Reynolds' Vuse e-cigarette market share continues to decline slightly, decreasing by 0.2 percentage points, but still holds the top market share in the United States.
The data shows that Vuse's market share has decreased from 41.7% to 41.5%, while Juul, ranked second, still maintains a market share of 24.7%. As of May 2019, Juul's share in the US e-cigarette market reached 74.6%, and a series of regulatory actions led to a reduction in product production.
At the same time, although Altria Group owns ownership of NJoy, which ranks third, its market share has not significantly increased, maintaining at 2.6%. The market share of Blu e-cigarettes, a subsidiary of Imperial Brands Plc and a subsidiary of Applied Technology, also remained unchanged at 1.2%.
According to Barclays, Nielsen's report mainly covers information on large chain stores during the four weeks ended September 9th. The group speculates on the trend of small chain stores based on data from large chain stores, which is why the changes in the report will not occur immediately.
In the past 12 to 18 months, consumer demand for tobacco products has fluctuated due to the impact of inflation and short-term increases in traditional cigarette prices. Juul's US dollar sales within four weeks of this report increased by 50.2% compared to the August 2019 report, but have recently experienced a 17.5% decline.
Compared to this, Reynolds' Vuse increased by 2% in the latest report; NJoy decreased by 9.5%; BlueCigs decreased by 19.5%. The overall category of e-cigarettes decreased by 6.3%. The overall sales and sales of the tobacco industry have remained under certain pressure over the past four weeks.
This Nielsen report reflects the ban on peppermint flavored traditional cigarettes in California, which account for 8% of the entire US market. Industry analyst Bonnie Herzog said, "Looking ahead, we expect cigarette sales to further decline, especially considering the ongoing rise in oil prices, which are approaching the $4 per gallon level
In 2022, R.J. Reynolds Tobacco Co. raised the wholesale prices of cigarettes four times and increased their quotas above normal levels in January and June, respectively, while PMI America has already raised prices three times this year. Wholesale price is the price paid by retailers to cigarette manufacturers, and generally, this additional cost will be passed on to retail consumers.
In the latest report, Philip Morris
Email:sales@mlifevapor.com
WhatsApp:+86 13871529372
Email:sales@mlifevapor.com
WhatsApp:+86 13871529372
Tel：+86 13871529372
Add：6 / F, block B, building 2, Fuyong Tongtai times center, Bao'an District, Shenzhen
Copyright © 2008-2022 Shenzhen Mlife Technology Co., Ltd. All Rights Reserved
Language： 简体中文 | >
Copyright © 2008-2022 Shenzhen Mlife Technology Co., Ltd. All Rights Reserved
Tel：+86 13871529372
Add：6 / F, block B, building 2, Fuyong Tongtai times center, Bao'an District, Shenzhen Website
